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The Gift Label campaign

17 November 2021

Local Business, 2021, Christmas

The Gift Label campaign

On behalf of the Economic Development team, this is to share with you the plan to support local businesses in the run up to Christmas. The Gift Label campaign has been developed as part of the Reopening the High Street Safely Fund programme.

The objective is to encourage and persuade shoppers to step into our local shops for some or all their Christmas gift shopping. The campaign aims to inspire people with ideas on what they can buy and where.

  • It is a mixed campaign (social media, shop windows, on-street and council magazines)

  • The campaign icon is a Gift Label with the text Love Local Christmas Gifts and gold stars, holly and gold ribbon.

  • Shop managers will be offered large labels to hang in shop windows and doorways and smaller ones to hang in their shop if they wish.

  • A gift hamper containing goodies and vouchers will collected from shops and offered as a prize draw, one per district.

  • Images and video for social channels will feature the labels attached to gifts to act as inspiration for what you can buy and where.

  • Circulation of materials to the High Street and the digital campaign will start in November and conclude Christmas Eve.

The benefits for the shopper are that it’s not delivery dependent, you know what you’ve bought and additionally you can enjoy a traditional market town atmosphere and stop for afternoon tea or lunch with friends.

If you have any comments, queries or requests, please email Ellie Leeper we will endeavour to implement and respond as best as possible.

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